Scratchpad vs Clari

AI Sales comparison · Updated Mar 2026

🏆
Quick Verdict
Clari wins overall
Clari edges ahead with overall stronger positioning. Choose Scratchpad if you need Extremely fast.
✍️ Writing Clari
💻 Coding Clari
👥 Teams Scratchpad
💰 Budget Scratchpad
🏢 Enterprise Clari
Choose Scratchpad if…
Extremely fast; Reduces CRM friction
Visit Scratchpad →
Choose Clari if…
Accurate forecasting; Great pipeline visibility
Visit Clari →

At a Glance

Scratchpad Clari 🏆
Category AI Sales AI Sales
Pricing freemium enterprise
Starting Price Freemium Paid
Best For salesforce-productivity, pipeline-management, crm-updates revenue-intelligence, forecasting, pipeline-management
Features Listed 6 6

Feature Comparison

Scratchpad Clari 🏆
Salesforce overlay Revenue forecasting
AI note-taking Pipeline inspection
Pipeline management Deal health scoring
Deal inspection Activity capture
Zero-board views Mutual action plans
Workflow tiles Analytics

Pricing Comparison

Scratchpad
freemium
Best Value
Paid
Free plan for individuals. Standard at $29/user/mo. Business at $49/user/mo. Enterprise custom.
Clari
enterprise
Custom
Custom enterprise pricing. Contact sales for a quote.

Strengths & Weaknesses

Scratchpad
Pros
  • +Extremely fast
  • +Reduces CRM friction
  • +Great UX
  • +Free plan available
Cons
  • Salesforce only
  • Limited outside Salesforce
  • Feature gaps vs full CRM
Clari 🏆
Pros
  • +Accurate forecasting
  • +Great pipeline visibility
  • +Easy to use
  • +Strong AI insights
Cons
  • Enterprise pricing only
  • Requires CRM data
  • Setup takes time

Winner by Buyer Type

Buyer Type Best Pick Reason
Solo Developer Scratchpad Dev-friendly features + low cost
Marketing Team Clari Content creation & collaboration
Enterprise Clari Scalability & admin controls
Budget-Conscious Scratchpad Best value at lowest price
Content Creators Clari Output quality & creative tools
Technical Teams Clari API access & developer features

Final Recommendation

🏆 Overall Winner
Clari
Clari comes out ahead in this comparison. At Paid, it offers accurate forecasting. If Scratchpad fits your workflow better based on the use-case breakdown above, go with that — but for most users, Clari is the safer default choice.

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